Useful Automation Technologies we used for Digital Marketing

Its 2020 the field of Digital Marketing is always upgrading with new opportunities. Do you know? Each day

Google sees 5.2 billion searches into its query bar and we are living in the era in which everything is run by

technology and every business is digitalized.

Follow the effective Technologies that can be used for precise results are as below

1. Artificial Intelligence application.

2. Voice Enable Search.

3. PPC paid advertisement

4. Marketing Automation

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Artificial Intelligence Technology: 

The best digital marketing tactic that you need to implement in 2020 is to apply the most recent

Application of AI into our practice because AI application is used to get accurate results by analyzing any

type of date. So as AI deals with data we can apply this to our business too how?

Let me elaborate in simple context by applying AI applications to our data it can analyze customers data

like purchase history, interest history, geographic information it delivers the highly relevant and accurate

result of the customer interest what they want. Based on that accurate result we can target the customers,

fortunately, it removes the guesswork and the human errors of target ads would be resolved & it is also

used in your email campaigns. So it’s time to apply AI applications to all areas of your Digital Marketing.

Voice Enable Search:

Now it’s time to use the other strongly recommend Technology is “Voice Search” the reason why voice

search is a significant method because it was predicted that “voice search” is growing day by day and more

businesses are optimizing for voice-based searches.

50% of the searches would be voice searched by 2020. It clearly means that with voice search the search

query changes and you also need to analyze how the content is going to answer for these changes. I can

explain clearly with an example: So I was searching for articles to know about digital marketing so

probably I will search in online as “articles of digital marketing” in Search engines.

If it is voice search then the query would be like this “Hey Siri/Google/Amazon, get me the best digital

marketing tactics of 2020”. So the voice search will be concentrating less on keyword and more on long-tail

quires. The reason behind why we need to implement these tactics is it is related to customer’s needs and

provides accurate results matches to the content.

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Pay-Per-Click (PPC) Advertisement:

If you are seeking for faster growth of your business! Then this is one of the best ways to increase your

business faster, I can say it is the best tactic you can use to drive organic traffic to your website. Whereas

I’m talking, about paid advertising pay-per-click (PPC) it is one of the best marketing investments you can

make in 2020 and beyond where you pay a network every time your ad is clicked. there should be a call to

action in the ad text to improve.

A successful PPC campaign improves the quality score of advertising, reducing the PPC costs over time.

You can only pay for the number of clicks on your Ad, if a person clicks on a search engine result, link, or

banner and lands on your site. Google Ads (Ad Words), Microsoft Advertisement can be simple, but they

can also be complex and highly incredible.

Some of the PPC statistics are PPC display adds statistics, PPC local search statistics, PPC benchmark

statistics which makes consumers click and convert. 

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practical training. Digital marketing can help grow your business. With the change and evolution of

modern technologies, small and medium businesses are doing everything 

e are some reasons to give PPC a try such as

1. it’s predictable.
2. it’s extremely easy to scale.
3. You get results faster than from inbound marketing.
4. More time to focus on the product. 

Marketing Automation:

As we know Automation is a technique (or) system of operating (or) controlling a process by highly

automatic by using means electronic devices by reducing human invention. Organizations with more

workload use of the marketing automation platform. Automation will reduce human efforts and reaches a

wide range of audience in less spam of time. According to the industry, marketing automation can

increase the productivity of sales by 14.5% and reduces overheads.

Marketing automation technology refers to tools that automate iterative marketing actions such as emails,

social media posts, and other online activities.

Ways that Marketing Automation helps to succeed in organizations:

1. It creates a valuable database.
2. It helps turn leads into sales.
3. It can save time and (make) money.
4. it’s scalable.

Steps to follow while implementing Marketing Automotive

1. Evaluation: Need to identify which activity should be automated.
2. We should define the marketing automotive strategy with goals and reaches.
3. Need to choose the right marketing platform
4. Deployment
5. Optimize. 

Some of the Marketing Automotive tools

• Hub Spot Marketing Automation. Hub Spot’s marketing automation functionality is one of the most powerful tools
• Active Campaign
• Infusion Soft
• Autopilot
• Marketo.

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